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Case Study

The future of renting: build-to-rent operator Apo offers pioneering digital solutions to modern renting

Apo, the innovative London-based build-to-rent operator, is offering renters across the capital a new era of flexible living, through bespoke digital solutions shaped by modern lifestyles. Through its user-friendly resident app, efficient tenancy management software and engaging networking groups and social channels, Apo is fast becoming London’s most appealing option for city renting, offering fun, customisable living options at the touch of a button.

Behind the scenes, Apo worked closely with leading resident engagement and property management software provider Spike Global, to completely tailor and deliver both the bespoke resident app and the lettings platform to truly set Apo apart from other rental providers. Apo’s Spike Living resident portal is a one-stop shop for neighbourhood news, maintenance queries, exclusive local discounts, and social interaction, as well as being an event booking platform for Apo’s rolling programme of resident activities including yoga classes, live music events, food markets and engaging workshops. Taking the stress out of renting, the app allows members to perform actions such as contact the on-site team, log expected courier deliveries, receive announcements about upcoming events, and forge new social connections, such as book clubs and running groups. The What’s around me feature showcases local businesses surrounding the development, many of which offer exclusive promotions and discounts to Apo residents, reinforcing Apo’s place within its wider community.

Spike Global’s powerful tenancy management software, Spike Lettings, allows prospective Apo residents to view available properties online, make enquiries, reserve apartments online, and even submit the necessary paperwork and sign contracts. This easy-to-navigate portal revolutionises the process of renting, offering city dwellers a simple option when it comes to finding a new home.

Apo Barking, the operator’s first scheme, launched in December 2020 and recently celebrated reaching full occupation in April 2022, having flourished into an established community with its 597 thoughtfully-designed one and two bed apartments. The second scheme, Apo Kew Bridge, launched in November 2021, and has since welcomed the first residents to its 487 new homes, wrapped around the premier league stadium home to Brentford FC. Apo utilises bespoke digital solutions to simplify the stresses of everyday life for its members and foster new connections between neighbours.

This multifunctional tool also equips Apo members to control their lifestyle services through a subscription-based model, allowing them to pick the perks they want at the touch of a button. Since launch, 87% of Apo Barking residents have downloaded the app, and there have been over 388 posts and comments made on online social clubs since this January alone, ranging from questions on utilities and hairdresser recommendations to where to find the best pint.

As well as the app, a blossoming Instagram platform showcases the development’s amenities, activities and four-legged friends. Apo also manages private social media groups for residents, further strengthening relationships between new neighbours by encouraging new conversations and interactions. Providing a safe space for residents to make friends, share hobbies and co-ordinate their own activities, Apo’s digital platforms help build the authentic sense of community that is attracting record-breaking tenant applications to its developments.

Jeremy Heath-Smith, CEO of Spike Global says: “Providing a personalised service is key to attracting and retaining good tenants who are looking for homes that truly fit their needs. Our resident engagement portal is tailored exactly to the building and its occupants, streamlining processes, organising facilities, and forging friendships. Apo is all about being ‘a part of’ a thriving, exciting city lifestyle and we are delighted that our tenancy management software and resident engagement portal are helping to create these lively new communities.”