SPIKE INSIGHTS

Community Engagement – 5 takeaways from July

We kick off the first in our series of monthly blogs focusing on community engagement, where our Customer Success team will be sharing handy tips on how to drive engagement across your buildings, your local community, and most importantly with your residents.

What we’ve learned in July

With the weather being a mixture of sunshine and showers, coupled with restrictions being lifted here in the UK, we saw demand for in-person events surge once again, with amenity and event bookings increasing 167% across our client base, compared to June. Despite restrictions being lifted, it was also great to see that residents still wanted to connect digitally as well as physically, with forum posts up 80% since the start of the year, highlighting the importance of technology in keeping residents connected.

As the world continues to re-open (and hopefully will remain that way) here are 5 fun ways to boost engagement and encourage your residents to get to know their neighbours and your in-house team.

Green Fingers Club

Several of our clients with outdoor spaces have created a residents’ gardeners club. This is a great way to get residents outdoors and for them to enjoy your facilities, not to mention the benefits for their mental health. For those who are limited on space, even providing a few planters and pots for residents to grow their own fruit or vegetables can yield wonders. Once your garden is up and running, why not host a “green thumb” contest, encouraging residents to share photos of their prized crops on your residents’ app.

Trivia Night

Trivia nights are becoming increasingly popular and are an easy and fun way to get your residents out of their apartments and interacting with each other. Turn your residents’ lounge, lobby, or rooftop garden into a hosting space, and enlist your wittiest staff member as the host for the night to reel off the most obscure and wackiest questions.

Ice Cream Social

We all scream for ice cream! Everyone loves ice cream, but you can bring it up a notch by inviting a local ice cream van or vendor to come to serve residents. As with any event you organise, don’t forget to announce it on your residents’ app and make sure to include some mouth-watering photos to entice those with a sweet tooth.

Scavenger Hunt

With the weather being slightly disappointing in July, some of our clients held scavenger hunts. This not only encourages people to get out and explore their buildings but also provides entertainment for both children and adults alike. When a resident finds a particular item, why not ask them to turn it into the reception desk to claim a prize. This gives you the chance to chat with them and get to know them a little better.

Pet Photo Contest

If your property is pet-friendly, let your residents show off their furry friends and compete for a prize. You can create categories like funniest pet pose, happiest pet, grumpiest cat, etc. Create a dedicated forum where your residents can post their entries on their residents’ app, and then select a winner for each category. This also lets like-minded neighbours get to know each other and will encourage them to plan pet playdates.

Have your own tips for driving resident engagement or decided to implement some of our suggestions above? Then get in touch, we would love to hear from you.