SPIKE INSIGHTS

New Spike Platform Enhances Customer Experience for The Crown Estate

Partnering with innovative resident engagement and building management software provider Spike Global, The Crown Estate has implemented an end-to-end residential portal at its latest development Morley House on Regent Street in London’s West End. The new software provides a complete property communication and management solution for residents at the 44-apartment residence.

Spike Global has worked closely with Morley House to create a bespoke version of its resident engagement app Spike Living, specifically tailored to the needs of residents. Opening up communication lines between the resident and management, the app further enhances the lifestyle available at the development, whilst serving as a convenient central place for resident’s everyday needs.

Morley House offers apartments to rent with hotel-style amenities, accessible via the new residents’ portal. The app is designed to create a sense of community, with  residents able to book services including the residents’ lounge and screening room, access a 24-hour concierge/security at the touch of a button, handle maintenance issues, view information updates and notifications, such as fire safety procedures and residents’ manuals, as well manage their car club membership.

The app also enables residents to access partner promotions, while an integrated partnership with PingLocker allows them to book apartment cleaning services and beauty treatments in the local area.

Charlotte Moss, Asset Manager at The Crown Estate, comments: “The Morley House residents’ app has been well received, not only by the residents, who have the convenience of accessing a wide range of services from their mobile device, but also by the concierge and management team.”

Jeremy Heath-Smith, CEO of Spike Global, comments: “In working with the team at The Crown Estate, our focus has been on implementing a platform that truly puts luxury lifestyle at the heart of the residence’s operations. With such a wide range of amenities and services available to residents it was important for us to implement a seamless communication tool while enhancing the high-end user experience. We are delighted to be working with Morley House and we hope residents will feel connected, cared for and valued in their homes.”