Two months after successfully launching its first ever development in Münster, cospaces provider POHA House has won the 2022 Coliving Award in the Branding & Marketing category. The first POHA House is located directly across from Bremer Platz in the centre of the historic German city of Münster, a central area that has a young, multicultural scene.
Whenever POHA House enters a city, it strives to ensure it fulfils a need in the community. Loneliness, growing housing needs, and a lack of sustainable living options inspired what they have created in its first POHA House.
POHA House’s mission is to create spaces that have a positive impact, putting the wellbeing of the planet and people first and committing to minimising resources and reimagining the modern community. By partnering with Spike Global, POHA House has been able to ensure its residents feel more connected to the spaces in which they reside.
By utilising Spike’s tenancy management solution Spike Lettings, which allows prospective residents to easily find and reserve their ideal apartment online, and its award-winning resident engagement portal, Spike Living, POHA House allows residents to choose to share as much or as little space with their neighbours as they wish.
POHA House wanted to also create as many local partnerships as possible, and by using Spike Living, has encouraged residents to get to know the neighbourhood by presenting special offers and incentives from local businesses. The ‘what’s around me’ feature points residents to the best spots in the city, from bars, and restaurants to the nearest grocery store, all via its bespoke fully branded POHA House residents’ app.
Miriam Barnhart, Brand Manager and Sustainability Lead at POHA House comments: “As we have developed our approach to the POHA brand, we have made room for the individual brand culture of each POHA House to thrive on its own. POHA House Münster is unique because of how the community has made it their own which our partnership with Spike Global enables. We are so proud to be part of our resident’s stories and let that shine through to who POHA House is. Thank you to the Coliving Awards for this award that inspires us to keep innovating all things POHA.”
Jonny Wootten, Marketing Director at Spike Global comments: “We are extremely proud to be working with POHA House which is such a forward-thinking company when it comes to its branding and mission to put the wellbeing of the planet and people first. Our technology plays a pivotal role in ensuring residents get to know their fellow neighbours and the wider community, and we’re looking forward to continuing to support POHA House as they move into even more cities.”
