Spike Partners With Pantree to Drive Community Retail

Spike has announced a strategic collaboration with Pantree, a self-serve community market for residential buildings, bringing both artisan food and high-street grocery brands to residents. Pantree installs modular retail units in a buildings’ unused foyer space and operates on an honesty basis where residents pay for goods at a self-service checkout.

Integrating Pantree into Spike’s resident engagement portal, Spike Living, provides an easy way for residents to suggest products they would like to see stocked within their building, as well as having the option to scan and pay for their goods via the Spike Living app.

Jonny Wootten, Marketing Director at Spike, comments: “Spike Living already offers an effective way to connect residents with building staff and to each other, helping to enhance the resident experience. By working with Pantree, we can now connect them with their community shop too, giving residents a voice and helping to personalise each Pantree to the community it serves.”

Vertus’ Newfoundland, a 58-storey BTR development in Canary Wharf where Spike provide the Vertus+ residents’ app, was one of the first buildings to have a Pantree store installed. In the first 9 months of the community market going live, residents have used their store over 4,000 times every month, with 92% of residents saying that the market had improved their satisfaction with their home.”

Mark Jones, Founder at Pantree, said: “There are strong synergies between Pantree and Spike as both our businesses focus on creating communities that bring residents together. The flexible nature of our community market, combined with Spike’s strength in resident engagement, means that the Pantree service can be designed by residents to meet their specific needs and preferences.”

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