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Insight

How Are Building Operators Tackling ESG?

The use of environmental, social and governance (ESG) reporting is increasing. Achieving a point where a development has a positive ESG impact should be the goal of all investors and developers.

Why ESG?

Tenants are increasingly basing their rental and purchasing decisions on the potential environmental and social impact of their homes. It is therefore in the best interests of investors and developers to create schemes that meet these needs.


The World Bank makes the case that ‘Green’ buildings can:

  • Yield up to 23% higher occupancy rates
  • Provide 8% higher rental income
  • Create 31% higher sale premiums than traditional buildings

Other industries such as fashion, entertainment, technology, and leisure have demonstrated a clear connection between ESG and enhanced returns. Consumers, including shareholders, are demanding integrity – and changing their spending choices to get it. The property industry has the opportunity to do the same, embracing robust, genuine ESG investments.

Where to start?

People should be at the centre of everything you do, with the goal of providing great homes, creating healthier places to live, and boosting the social and economic worth of the surrounding neighbourhoods.

Spike Global provides software solutions that connect property managers with residents, as well as creating a closer link to the wider local community. Here are some of the ways our clients are benefiting.

Engagement

Our resident portal, Spike Living, allows developers to promote best practices and provide key building information such as where to find the nearest recycling point, fire safety policies and procedures, as well as ways in which residents can reduce their own impact on the environment.


Operators can also easily and quickly share ideas with residents and gather useful feedback on proposed building initiatives and schemes, as well as enabling the proactive reporting of building and maintenance issues, ensuring problems get rectified sooner, whilst at the same time providing a full digital paper trail.


Spike Living facilities the use of communal areas by allowing residents to book out a room or reserve a slot at a gym class, all via their phone, turning what typically is an archaic process into a seamless and easy task. This encourages residents to spend more time enjoying their buildings, and not having to worry about the stress of gaining access.

Supporting the local community

Our clients use Spike Living to bring the local community to their residents by utilising the ‘around me’ feature to provide much-needed visibility to smaller businesses and encouraging their residents to explore what’s on their doorsteps. Building operators can also partner with local shops and restaurants to offer residents exclusive discounts and incentives, all via their residents’ app.

Measuring performance

Residents’ apps like Spike Living provide building owners and operators the opportunity to truly understand what their residents are interested in, from amenities and services usage, to monitoring resident satisfaction. You can also analyse the performance of each building and identify areas to maximise operational and cost efficiencies, such as response time to support enquiries, number of maintenance defects reported, and other complaints filed.  

Summary

ESG may sound like a daunting and complex subject, but it can be achieved through consistent actions, communication, and a drive to make a difference from everyone involved in a development, from investors, operators, residents to contractors. It’s important to see ESG as a journey, and not just a destination.


Get in touch to learn how we’re supporting leading developers and operators with their ESG initiatives. 

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Case Study

New Spike Platform Enhances Customer Experience for The Crown Estate

Partnering with innovative resident engagement and building management software provider Spike Global, The Crown Estate has implemented an end-to-end residential portal at its latest development Morley House on Regent Street in London’s West End. The new software provides a complete property communication and management solution for residents at the 44-apartment residence.


Spike Global has worked closely with Morley House to create a bespoke version of its resident engagement app Spike Living, specifically tailored to the needs of residents. Opening up communication lines between the resident and management, the app further enhances the lifestyle available at the development, whilst serving as a convenient central place for resident’s everyday needs.


Morley House offers apartments to rent with hotel-style amenities, accessible via the new residents’ portal. The app is designed to create a sense of community, with  residents able to book services including the residents’ lounge and screening room, access a 24-hour concierge/security at the touch of a button, handle maintenance issues, view information updates and notifications, such as fire safety procedures and residents’ manuals, as well manage their car club membership.


The app also enables residents to access partner promotions, while an integrated partnership with PingLocker allows them to book apartment cleaning services and beauty treatments in the local area.


Charlotte Moss, Asset Manager at The Crown Estate, comments: “The Morley House residents’ app has been well received, not only by the residents, who have the convenience of accessing a wide range of services from their mobile device, but also by the concierge and management team.”


Jeremy Heath-Smith, CEO of Spike Global, comments: “In working with the team at The Crown Estate, our focus has been on implementing a platform that truly puts luxury lifestyle at the heart of the residence’s operations. With such a wide range of amenities and services available to residents it was important for us to implement a seamless communication tool while enhancing the high-end user experience. We are delighted to be working with Morley House and we hope residents will feel connected, cared for and valued in their homes.”

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Insight

Community Engagement – 5 Takeaways From July

We kick off the first in our series of monthly blogs focusing on community engagement, where our Customer Success team will be sharing handy tips on how to drive engagement across your buildings, your local community, and most importantly with your residents.

What we’ve learned in July

With the weather being a mixture of sunshine and showers, coupled with restrictions being lifted here in the UK, we saw demand for in-person events surge once again, with amenity and event bookings increasing 167% across our client base, compared to June. Despite restrictions being lifted, it was also great to see that residents still wanted to connect digitally as well as physically, with forum posts up 80% since the start of the year, highlighting the importance of technology in keeping residents connected.


As the world continues to re-open (and hopefully will remain that way) here are 5 fun ways to boost engagement and encourage your residents to get to know their neighbours and your in-house team.

Green Fingers Club

Several of our clients with outdoor spaces have created a residents’ gardeners club. This is a great way to get residents outdoors and for them to enjoy your facilities, not to mention the benefits for their mental health. For those who are limited on space, even providing a few planters and pots for residents to grow their own fruit or vegetables can yield wonders. Once your garden is up and running, why not host a “green thumb” contest, encouraging residents to share photos of their prized crops on your residents’ app.

Trivia Night

Trivia nights are becoming increasingly popular and are an easy and fun way to get your residents out of their apartments and interacting with each other. Turn your residents’ lounge, lobby, or rooftop garden into a hosting space, and enlist your wittiest staff member as the host for the night to reel off the most obscure and wackiest questions.

Ice Cream Social

We all scream for ice cream! Everyone loves ice cream, but you can bring it up a notch by inviting a local ice cream van or vendor to come to serve residents. As with any event you organise, don’t forget to announce it on your residents’ app and make sure to include some mouth-watering photos to entice those with a sweet tooth.

Scavenger Hunt

With the weather being slightly disappointing in July, some of our clients held scavenger hunts. This not only encourages people to get out and explore their buildings but also provides entertainment for both children and adults alike. When a resident finds a particular item, why not ask them to turn it into the reception desk to claim a prize. This gives you the chance to chat with them and get to know them a little better.

Pet Photo Contest

If your property is pet-friendly, let your residents show off their furry friends and compete for a prize. You can create categories like funniest pet pose, happiest pet, grumpiest cat, etc. Create a dedicated forum where your residents can post their entries on their residents’ app, and then select a winner for each category. This also lets like-minded neighbours get to know each other and will encourage them to plan pet playdates.


Have your own tips for driving resident engagement or decided to implement some of our suggestions above? Then get in touch, we would love to hear from you.

Categories
Insight

How Repairs & Maintenance Impacts Resident Satisfaction

Guest Blog: James Dilgul, Head of Marketing at Fixflo, the UK’s leading maintenance software provider.


With residents spending more time in their properties in the past year than ever before, residents have had the opportunity to really assess the conditions they’re living in, and nice-to-haves like fast internet speed and room for a home office have unsurprisingly become need-to-haves. And when it comes to problems around the property, residents want them fixed – and fast. Nowhere has this focus on good service been more pronounced than in the Build to Rent (BTR) sector.


With most of BTR’s communal amenities being closed due to the pandemic, repairs and maintenance have taken centre stage – repairs and maintenance were referenced in almost 1 of every 5 reviews according to Homeviews’ 2021 Build to Rent report.


We look at how the way you handle repairs and maintenance impacts resident satisfaction and how to get it right.


  1. Keep it simple – a vast majority of the reviews focused on the need for clear, simple ways to report issues and stay informed as to what was going on in their block. Resident apps like Spike Living and specialist repairs software such as Fixflo were popular – HomeViews’ survey found that BTR operators using Fixflo were rated higher than those who weren’t (4.5/5 to 4.2/5), with those questioned rating the ability to access and report their issue on a portal 24/7 as a key part of their resident satisfaction.
  2. Speed is of the essence – unsurprisingly quick response times came up in a significant number of reviews. With more residents being at home last year, the need to respond to repairs and maintenance issues in a swift, timely manner has taken on new importance as residents spent most of their time at home; pending maintenance issues could be affecting them more than usual.
  3. Satisfactory solutions – another key finding of the report was the necessity of achieving satisfactory solutions to the issues at hand. Being able to log your problem and be guaranteed a fast response falls short if the end solution is not satisfactory – residents expect effective contractors to be engaged quickly and efficiently. Again, BTR operators who used Fixflo scored well in this regard, as the software allows contractor qualifications to be verified and their services engaged automatically, while also providing basic maintenance assistance for those solutions that may not require a professional.

While all the report’s findings seem to point firmly at the need to invest in resident and maintenance software to boost resident satisfaction, Fixflo’s managing director Rajeev Nayyar recommends taking an ‘omnichannel approach’ to repairs communication as the best way forward. “The best operators are adopting an omnichannel approach to resident communications, giving them the options to communicate by online or in-person where they have on-site staff. From a resident’s perspective, ease of communication and access to relevant updates are critical, as is getting repairs resolved easily, quickly, and effectively.”


Learn how Spike Global and Fixflo have partnered to create a complete BTR resident communication solution here.